Specializing in creative solutions.

I create in paint and in the world of ideas. I have never met a challenge I didn't want to turn into a beautiful solution.

"Change will happen to you, or by you. Strategy is what will set the direction for that change."

Successful solutions don't come without challenges, big goals, and a trusted team of people pushing that rock up and over the mountain.

Tracey Halvorsen, CEO at adeo

Tracey Halvorsen portrait in art studio.

Let's Create Velocity Together.

Agency Services with adeo

Looking for an agency to work with on your digital marketing projects?

Get in touch, I am always happy to chat and hopefully make fruitful connections.


If you're interested in learning more about coaching or consulting for yourself, your agency or your business, get in touch!

Quotation Mark

Tracey’s speciality is understanding how people, operations, and creativity intersect to impact tangible outcomes.

As a result I’ve been able to create an operational strategy for my agency that puts people first while still growing an average of 20-25% every year. Through her sustainable growth strategies, we’ve been able to see predictable revenue and make data-driven decisions about how we hire, and services we offer.

Kara Redman, CEO, Founder - Backroom

Quotation Mark

Tracey Halvorsen is a coach with experience running successful digital agencies and working in startups.

What I especially like about Tracey's style of coaching is that she is willing to speak to her own past experience and offer advice based on the lessons learned. It's a combination of coaching and advisory in that way, which was exactly what I was looking for.

Dani Vachon, Founder Beacon Collective

About Tracey Halvorsen

Tracey Halvorsen brings more than 25 years of agency leadership, digital innovation and perpetual curiosity to adeo, where she drives creative inspiration, partnerships and success for adeo teams and clients in the education, healthcare, non-profit, sustainability and cannabis sectors.

She is also a widely collected contemporary painter, whose work encompasses both representational and abstract elements in energetic and vibrant interpretations of the impressionists and great masters. She is currently represented by the Winkel Gallery.

Before adeo, Tracey founded Fastspot, a Baltimore-based digital agency known for website design and development on behalf of clients like Yale, the International Spy Museum and the Walters Art Museum, in 2000. Before her exit in 2020, Tracey built and grew the company to national prominence, picking up more than 20 Webby Awards and nominations, recognition as an Ernst & Young Entrepreneur of the Year Finalist – and a personal reputation for pushing boundaries and motivating teams along the way.

An accomplished writer and speaker, Tracey’s work and insights have been featured at NYC's 2001 Flash Forward conference, where her interactive project "Memoire," which later won the coveted Flash Film Award in Amsterdam, premiered.  She was a 2010 SXSW panelist on one of the event’s most talked about presentations: “We F*cked Up. Now What? Exploring Failure with Happy Cog and Friends.” Recent presentations include "Become a Storymaker" at Confab London and the closing keynote "Designers (Should) Run the World" at the UCDA conference in Maryland. Her experience and insights at the intersection of business strategy, human psychology and creative expression have been published and shared widely.

A devout student of business strategy and cultural transformation, Tracey is keenly attuned to and sharply focused on our burgeoning digital ecosystems and their impacts on human relationships and communication. A committed teacher and mentor, Tracey is inspired most by the individual and collective evolution of creative teams and the outcomes achieved.

Tracey was born and raised in Bethesda, Maryland. She holds a BFA from the Cleveland Institute of Art and an MFA from the Maryland Institute College of Art. She also studied painting and sculpture in Lacoste, France, though she jests that her French is limited to "Je voudrais une bière, s'il vous plaît."

Let's create beautiful things together.

Get in Touch